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Ignite the Flame

a community engagment campaign

 

 

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Ignite the Flame Campaign Overview

 

A legacy isn’t a someday idea. It’s a decision that quietly shapes everything that comes next. This February, TJF’s Life & Legacy program is calling our community to Ignite the Flame, to turn values into vows, and intentions into impact.

 

Ignite the Flame is a month-long, community engagement campaign built around one purpose: helping more members of our community take meaningful steps toward legacy giving. The kind of giving that outlives us, strengthens Jewish life, and ensures our values endure from generation to generation.

 

This isn’t about pressure. It’s about possibility. It’s about choosing to plan the future of our community with purpose.

 

Throughout February, TJF’s Life and Legacy Program is inviting you to take one (or all) of three simple actions. Each one is designed to deepen connection, spark conversation, and grow the culture of legacy across our community.

 

Choose your action.

 

During the month of February, we’re asking our community to take one (or more) of three simple actions that help build a stronger, more connected Jewish future:

#1: Share the Flame

WHAT WE ARE ASKING - Share a short message about what you want your Jewish legacy to say and why sustaining Jewish life matters to you.

WHY IT MATTERS - This builds culture, normalizes legacy conversation, and supports storytelling as a pathway to commitment.

#2: Spark a Conversation

WHAT WE ARE ASKING - Have one intentional legacy conversation in February; at your kitchen table, over coffee, at a meeting, or with TJF.

WHY IT MATTERS - Legacy giving grows through trusted conversations, not just marketing. This aligns with “integration” and “strategic stewardship” thinking—bringing legacy into real community life.

#3: Take One Step (A Legacy Action You Can Finish)

WHAT WE ARE ASKING - Take one concrete step toward your own legacy plan in February, no matter how small.

WHY IT MATTERS - Because legacy isn’t someday. It’s what you choose to start now.



Reporting Back (the most important step!)

 

After completing any action, report back so we can celebrate you. Everyone who reports back will receive an “I Ignited the Flame” token and be recognized as part of the Ignite the Flame community.

REPORT YOUR ACTION

 

Contact Us

 

Contact Naomi Limor Sedek, President & CEO, at nsedek@tjfva.org or 757-965-6114 for more information about the Ignite the Flame community engagment campaign.